News for 'social media influence'

7 in every 10 Indians likely to buy a product endorsed by an influencer

7 in every 10 Indians likely to buy a product endorsed by an influencer

Rediff.com17 Feb 2023

Showing the power social media influencers hold in the advertising industry today, the Advertising Standards Council of India (ASCI) on Thursday said 70 per cent of Indians are likely to buy a product they endorse. In its "Influencer Trust Report," based on a survey of 820 respondents above 18, ASCI said that 79 per cent of respondents trust social media influencers. Out of these, thirty per cent trust the influencers "completely".

Why Rage Bait Is Oxford's Word Of 2025

Why Rage Bait Is Oxford's Word Of 2025

Rediff.com4 Dec 2025

The top three contenders for 2025 were -- rage bait, aura farming and biohack.

'False Hindu god': US leader's remark on Hanuman statue sparks row

'False Hindu god': US leader's remark on Hanuman statue sparks row

Rediff.com23 Sep 2025

Texas Republican leader Alexander Duncan claimed that the US is a Christian nation.

'India Has More Job Opportunities Than Skilled People'

'India Has More Job Opportunities Than Skilled People'

Rediff.com23 Jan 2026

'Given that the population is almost evenly split, the Indian economy cannot grow without women participating in the workforce.' 'While women's participation has increased, it is still well below 40 per cent,' says Kartik Narayan, CEO of the professional networking and jobs platform, Apna.

Pepper-spray agitators seen at banned RSU's Hyderabad meet: Police

Pepper-spray agitators seen at banned RSU's Hyderabad meet: Police

Rediff.com30 Nov 2025

Delhi Police told a court that some protesters arrested for allegedly using pepper spray on police personnel during a demonstration at India Gate attended a conference of the banned Radical Students' Union in Hyderabad earlier this year.

Indian-origin truck driver who killed 3 in US was sober during crash

Indian-origin truck driver who killed 3 in US was sober during crash

Rediff.com4 Nov 2025

Jashanpreet Singh, 21, of Yuba City was arrested on October 21 under suspicion of 'driving under the influence' (DUI) and was charged with vehicular manslaughter with gross negligence as well as DUI causing injury in the multi-vehicle crash.

The One Problem All Parents Face

The One Problem All Parents Face

Rediff.com22 Aug 2025

'Maybe every parent has seen that show, Adolescence, where you think your son or daughter is safe at home, locked in their room. But they are interacting with the world through the internet.'

Hybrids outpace petrol, EVs for buyers, shows survey

Hybrids outpace petrol, EVs for buyers, shows survey

Rediff.com17 Oct 2025

Grant Thornton Bharat's latest survey indicates that hybrids are set to consolidate market share this festive season, bridging the gap between conventional petrol engines and the emerging electric vehicle segment.

How parties use WhatsApp as go to campaign medium

How parties use WhatsApp as go to campaign medium

Rediff.com17 Mar 2024

In the run-up to the 2024 Lok Sabha elections, political parties are extensively using social media to propagate their achievements and seek support from voters.

Now you will see a new...: Ranveer Allahbadia shares 1st post after row

Now you will see a new...: Ranveer Allahbadia shares 1st post after row

Rediff.com30 Mar 2025

Speaking about the tough phase he went through, Allahbadia said he doesn't consider it as a punishment.

Samay Raina's Gujarat shows cancelled over Allahbadia row

Samay Raina's Gujarat shows cancelled over Allahbadia row

Rediff.com13 Feb 2025

Gujarat VHP spokesperson Hitendrasinh Rajput said stand-up comedian Raina had planned four shows in the state -- one each in Surat on April 17 and Vadodara on April 18, and two in Ahmedabad on April 19 and 20.

Police summon actor Rhea Chakraborty, Bharti Singh in app fraud case

Police summon actor Rhea Chakraborty, Bharti Singh in app fraud case

Rediff.com6 Oct 2024

Rhea Chakraborty was also among those who promoted the app, said the officer privy to the investigation in the matter.

Dravid steps down as Rajasthan Royals head coach

Dravid steps down as Rajasthan Royals head coach

Rediff.com30 Aug 2025

Rajasthan Royals announced the departure of Rahul Dravid as the head coach ahead of IPL 2026 next year.

26 e-com players say they are free from dark patterns: Govt

26 e-com players say they are free from dark patterns: Govt

Rediff.com20 Nov 2025

As many as 26 top e-commerce companies, including Zepto, BigBasket and Zomato, have given an undertaking that their platforms are free from misleading claims and unfair trade practices which constitute 'dark patterns', the government said on Thursday.

Just Who Is Jannat Zubair?

Just Who Is Jannat Zubair?

Rediff.com12 Jun 2025

After starring in Fear Factor: Khatron Ke Khiladi 12, Jannat is getting ready for another exciting reality show, The Traitors.

PIX: Ananya Bangar meets childhood friend Sarfaraz

PIX: Ananya Bangar meets childhood friend Sarfaraz

Rediff.com22 Apr 2025

Ananya and also threw in a throwback pic from their cricket playing days.

Samay Raina removes all 'India's Got Latent' episodes after row

Samay Raina removes all 'India's Got Latent' episodes after row

Rediff.com12 Feb 2025

Comedian Samay Raina has removed all episodes of his YouTube show "India's Got Latent" following a controversy sparked by influencer Ranveer Allahbadia's comments. Raina said he will cooperate with investigating agencies and apologized for the controversy. The show faced widespread criticism after Allahbadia's remarks about parents and sex went viral. The incident has led to police investigations and summons from the National Commission for Women.

What You Must Know About Mrs Mamdani

What You Must Know About Mrs Mamdani

Rediff.com6 Nov 2025

While Zohran Mamdani captured national attention with his meteoric rise to be elected New York City's first Muslim mayor, his wife Rama Duwaji was helping orchestrate his win -- one pixel, one brushstroke, one brand decision at a time.

Are These Bigg Boss 19's Contestants?

Are These Bigg Boss 19's Contestants?

Rediff.com20 Aug 2025

Bigg Boss 19 will return on August 24 on JioHotstar, and the reality show will feature a mix of television faces, social media stars, gamers, and entertainers.

Taapsee On Misha's Suicide: 'This Is What I Feared'

Taapsee On Misha's Suicide: 'This Is What I Feared'

Rediff.com2 May 2025

Taapsee Pannu reacts with anguish to Instagram influencer Misha Agarwal's death by suicide, warning against social media addiction and the illusion of online validation.

India Needs SuperGen To Fight Corruption

India Needs SuperGen To Fight Corruption

Rediff.com22 Sep 2025

Correction of India's ills requires focussed direction of our energy. For this, we need a collective Conscience. We need Commitment. We need Cleanliness. We need Cooperation. We need Collaboration. We need Courtesy. And, we need enlightened Conversation, asserts Biswajit Dasgupta.

Orry, others booked for drinking near Vaishno Devi shrine

Orry, others booked for drinking near Vaishno Devi shrine

Rediff.com17 Mar 2025

Social media influencer Orhan Awatramani, known as Orry, and seven others were booked for allegedly consuming alcohol at a hotel in Katra, the base camp for the pilgrimage to Mata Vaishno Devi shrine. The FIR was registered for violating the law and hurting religious sentiments. The hotel reportedly prohibits alcohol and non-vegetarian food due to its proximity to the shrine.

BEWARE! 5 Jobs That Are At Risk From AI

BEWARE! 5 Jobs That Are At Risk From AI

Rediff.com19 Sep 2025

Graphic designers, writers, testers, draftsmen and editors are seeing their traditional roles replaced by AI, warns Dr Anshuka Kulkarni, associate professor and head, School of Creative Studies, DYPU.

UP man lands in ICU after kissing poisonous snake for reel

UP man lands in ICU after kissing poisonous snake for reel

Rediff.com16 Jun 2025

The bizarre incident, a video of which has been widely circulated on social media, has drawn sharp criticism and disbelief from the viewers.

Allahbadia row: Panel seeks law amendments to tackle abusive online content

Allahbadia row: Panel seeks law amendments to tackle abusive online content

Rediff.com13 Feb 2025

A parliamentary panel has asked the Information and Broadcasting Ministry to submit a note on amendments needed in existing laws to clamp down on controversial content like the one involving YouTuber Ranveer Allahbadia. Members from different parties voiced concern over Allahbadia's crass comments at a YouTube programme and called for stringent measures to punish him and to ensure that such an incident does not recur. The committee's chairperson and BJP MP Nishikant Dubey shared their concerns at the meeting attended by Information and Broadcasting Secretary Sanjay Jaju and other senior ministry officials.

'Spy' YouTuber Jyoti Malhotra sent to 4-day police remand

'Spy' YouTuber Jyoti Malhotra sent to 4-day police remand

Rediff.com22 May 2025

Malhotra was among the 12 people arrested from Punjab, Haryana and Uttar Pradesh over the past two weeks on suspicion of espionage, with investigators suspecting the presence of a Pakistan-linked spy network operating in north India.

Why Bigg Boss 19 Will Be Different

Why Bigg Boss 19 Will Be Different

Rediff.com25 Aug 2025

Bigg Boss 19 has a healthy mix of characters, mostly GenZ and millennials, but without Bigg Boss's interference, it would be boring to watch some of these wannabes vying for individual fame and attention, expects Divya Nair.

Bigg Boss OTT: Who Is Shivani Kumari?

Bigg Boss OTT: Who Is Shivani Kumari?

Rediff.com3 Jul 2024

Let's take a closer look at her through her Instagram feed.

This MP Wants Ban On Online Betting Apps

This MP Wants Ban On Online Betting Apps

Rediff.com27 Mar 2025

'The pressure from these betting games, coupled with financial ruin, is becoming unbearable for many, and tragically, some even resort to extreme measures like suicide.'

Why The '2 Gujaratis' Chose Nitin Nabin

Why The '2 Gujaratis' Chose Nitin Nabin

Rediff.com15 Dec 2025

Nitin Nabin's selection is a bold political decision by the Two Gujaratis. When Rahul Gandhi has resurrected the issue of social justice, the BJP and the Two Gujaratis are sticking to their plan and agenda, explains Sheela Bhatt.

Ranveer Allahbadia moves SC amid 'India's Got Latent' controversy

Ranveer Allahbadia moves SC amid 'India's Got Latent' controversy

Rediff.com14 Feb 2025

Podcaster Allahbadia's remarks on parents and sex on comedian Samay Raina's YouTube show India's Got Latent triggered a controversy and several FIRs have been lodged against him and others in various parts of the country.

Why Is I-T Department Cracking Down On...

Why Is I-T Department Cracking Down On...

Rediff.com1 Oct 2025

Do not panic on receiving a notice. Verify if your work falls under professions notified in Section 44AA(1).

Cancer Fear Vs Facts: What To Know

Cancer Fear Vs Facts: What To Know

Rediff.com7 Nov 2025

'If a parent was diagnosed at 50, the child should start screenings 5 to 10 years earlier (around 35 to 40).' 'Awareness of family history and age of onset helps catch the disease early.'

Former Pak spy chief Faiz Hameed jailed for 14 years

Former Pak spy chief Faiz Hameed jailed for 14 years

Rediff.com12 Dec 2025

Pakistan's former spy chief Faiz Hameed has been sentenced to 14 years in jail by a military court after being found guilty of violating the Official Secrets Act and engaging in political activities. This marks the first time a former ISI chief has been convicted.

Is Nepal unrest handiwork of 'outsiders'?

Is Nepal unrest handiwork of 'outsiders'?

Rediff.com12 Sep 2025

'This escalation was definitely not part of Gen Z's plan. It seems now that these external forces were keenly observing the initial developments from the sidelines and jumped into the fray, taking advantage of the situation, finding that the time was suitable for such acts'

Save First, Spend Later

Save First, Spend Later

Rediff.com7 Nov 2025

Young earners with high incomes and few responsibilities can save more than 30 per cent, while those with low salaries and high expenses may save less.

What Niharika Absolutely Loves...

What Niharika Absolutely Loves...

Rediff.com29 Mar 2024

Niharika N M knows a thing or two about making people take notice of her.

'Uddhav Should Not Join Hands With Raj Thackeray'

'Uddhav Should Not Join Hands With Raj Thackeray'

Rediff.com5 Nov 2025

'Raj Thackeray is working at the behest of Chief Minister Devendra Fadnavis.'

Influencing the influencer

Influencing the influencer

Rediff.com22 Oct 2019

'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran, founder, Brand-Building.com.

Chloe Malle: Vogue's New Anna Wintour

Chloe Malle: Vogue's New Anna Wintour

Rediff.com4 Sep 2025

From social editor to Vogue's new leader, Chloe Malle embraces her 'nepo baby' status, ready to shape the future of fashion media.